Laundry matters.

There was a time we didn’t think twice about laundry. Or taking care of our clothes, for that matter. For us, that time is gone.

What took us here was frustration with the products you find on shelves in grocery stores. The same awful stuff that’s been advertised to us ever since we were kids.

And just as much, an increasing feeling of unease about the throwaway culture that’s wrecking our planet.

Let’s not pretend sensible laundry products alone will change the world. But taking good care of the things we own and wear, is one way to make a little something a lot better.

We’re hell-bent on making laundry products that depart in every way we can imagine from what we’re used to.

Something you don’t hide away in cupboards in case you have friends over for dinner. Something that doesn't destroy fabrics, or leaves you smelling like fake flowers.

Wash Supply is about simple and sophisticated laundry products that wash well, that you’re proud to leave out in the open, that are as gentle to your clothes as they are to our environment.

We’re probably the unlikeliest group of people to create a lineup of laundry products. None of us are chemists. None of us came into this with any prior experience.

We’re just a small group of friends from different backgrounds who all agreed that this was worth pursuing.

The result has been a journey of discovery. To learn all there is to know from scratch. To find help from people that know much more about all this than us.

For two years, we have scoured Sweden for people to work with. A journey that ended up with the best partner imaginable, in a small, family-owned factory in Västergötland in Southwestern Sweden.
Together, we have arrived at a sensible line-up of laundry products that we’re really proud of.

Taking care of your clothes isn’t just about using the right products.

It’s just as much about owning things that are made to last in the first place.

It’s about taking a close look at laundry instructions. It’s about dosage, temperature, programs, and not washing when you don’t have to.

We want to do our bit there too, and do what we can to help you take the best possible care of your clothes. Because they deserve to last.